J. DIGITAL

  • In this category the judges will consider both the idea and the technique. 
  • Charity work can only be entered into charity sub-categories.

STANDALONE WEBSITES - COMPANY/CORPORATE WEBSITES WITH OR WITH-OUT E-COMMERCE FUNCTIONALITY THAT ARE PERMANENT
J.01 Business to Consumer 
 

includes main company websites, sub-directory site or micro-site created for general consumer. Can include sites specifically created for different devices e.g. tablet or mobile.

J.02 Business to Business 
 

Main or micro-site targeted at businesses. Can include sites created  for other specific devices e.g. tablet or mobile. Includes sub-sites for specific products within a larger brand.

J.03 Charity 

STANDALONE MICROSITES - WEBSITES WITH OR WITHOUT E-COMMERCE FUNCTIONALITY THAT ARE PART OF A TEMPORARY/SHORT-TERM ADVERTISING CAMPAIGN. 
J.04 Business to Consumer
J.05 Business to Business 
J.06 Charity
  DIGITAL CAMPAIGN - A MINIMUM OF 3 DIFFERENT DIGITAL ELEMENTS FROM THE SAME CAMPAIGN. E.G. WEBSITE, BANNER AD AND ONLINE FILM.
CAN ALSO INCLUDE MOBILE, TABLET, EMERGING TECHNOLOGY, KIOSKS OR OUTDOOR DIGITAL DISPLAY.
 
J.07 Business to Consumer
J.08 Business to Business
J.09 Charity 
  ONLINE AD 
J.10 Banner Ad or Over the Page Ad, Individual
 

including expanders, sequential and sychronised.

J.11 Banner Ad, or Over the Page Ad, Campaign 
J.12 Online Promotion
 

an online advertisment that has a single offer or response mechanism e.g. competition.

J.13 Charity
  GAMES
J.14 Mobile
J.15 Online
 

any games developed for web that are not apps. e.g. developed primarily in flash, unity or html5.

J.16 Other
 

any game that doesn't fit into mobile or online. This may include console, handheld, interactive installations, physical real-world games e.g. social hunts.

J.17 Charity 
  OTHER
J.18 Mobile
 

any mobile creative execution including apps or websites that is not a game.

 

J.19 Mobile, Charity (as above) 
J.20 Digital Kiosk, Point of Sale, On-site, Outdoor Digital 
 

any bespoke installation whether it be animated or interactive. This may include things like: an information touch-screen for a museum exhibit or an interactive display for virtually trying on clothes.

J.21 Digital Kiosk, Point of Sale, On-site, Outdoor Digital - Charity 
J.22 Online Promotion, Campaign  
 

response based digital promotion which includes multiple entry mechanics. for example mobile app, websites, social, digital pos, kiosk etc.

J.23 Online Promotion, Campaign -  Charity (as above)
  ONLINE FILM 
J.24 Online Film, 30 Seconds or Less 
J.25 Online Film, 3 Minutes or Less
J.26 Online Film, Over 3 Minutes 
J.27 Charity 
 
J.28 Social Media
 

ideas/campaigns designed for social channels e.g. facebook, instagram, twitter etc.

J.29 Social Media, Charity 
J.30 Apps 
 

functionality and utility based apps for any platform or device.

J.31 Apps, Charity 
J.32 Emerging Digital/ Connect Products 
J.33 Emerging Digital/ Connected Products, Charity